Real Madrid and TBZ have signed an agreement for the management of the club’s licensed merchandise throughout Europe.
The president of TBZ, said that "representing one of the biggest brands in the world was a strategic step in the policy of internationalisation of our company."
TBZ President added that the major objective of the company would be to ensure that Real Madrid had merchandising of a quality commensurate with the club’s size.
Portuguese company TBZ specilaises in the management of integrated merchandising programmes for national and international brands in sport, including Portugal's three biggest football clubs, entertainment, TV and film.
The company also develops and implements licensing strategies, promotion, distribution and store management. No financial details were released and no details were given about the length of the deal.
Portuguese Company....(ah pois é)!!
Sem comentários:
Enviar um comentário